Home / Gaming / Makers of ‘kid’s first virtual world’ Animal Jam targets Gen Z teens with Fer.al debut

Makers of ‘kid’s first virtual world’ Animal Jam targets Gen Z teens with Fer.al debut


Makers of ‘kid’s first virtual world’ Animal Jam targets Gen Z teens with Fer.al debut – TechCrunch

Before kids graduate to the expansive virtual worlds in games like Roblox, Minecraft and Fortnite, they often get their start in online social gaming with a game like Animal Jam. Here, kids learn to personalize their avatar, explore a world, chat with other players and trade items in a safe environment with parental controls. Today, the company behind this popular title, WildWorks, is launching a new game, Fer.al, which builds on Animal Jam’s legacy while catering to a slightly older crowd of Gen Z teens.

“When we started talking about Fer.al, it was the idea of where do kids go when they age out of Animal Jam?,” explains Clark Stacey, co-founder and CEO of WildWorks. “Because there isn’t a transitional space between a completely walled garden like Animal Jam and … Instagram and the adult social networks and games that don’t have those same protections,” he continues.

“We knew we wanted to provide a place for these older kids to go where the walls are a little bit lower,” Stacey adds.

The new game is meant to cater to older kids — meaning young teens ages 13 to around 18 — who are now choosing their own games, have their own email address and don’t need parental permission to play. The guardrails on chat also won’t be as high on Fer.al as on Animal Jam and will focus more on preventing bullying and abuse than blocking words. Players will also be able to connect their online social accounts to their game accounts in the future.

Image Credits: WildWorks

With Fer.al, WildWorks is introducing another animal-centered title, but this time it’s moving into the fantasy realm. Players choose between bipedal humanoid creatures based on folklore and myth including a Kitsune, Senri, Dragon, Jackelope, Werewolf, Kirin or a Shinigami, with more to come in time.

The characters’ style was inspired by Animal Jam fan art, Stacey says, where kids would create animal avatars that were sort of a mix between manga, Animal Jam’s style, and other, older animation styles.

Like its predecessor, Fer.al players will also be able to personalize their character and change their appearance, design their personal space (this time, a “sanctuary” instead of a “den,”) discover a world where they can interact with other players, collect items and trade, and venture on quests. But the storyline has also evolved to reflect teens’ interests, including their growing understanding of social media and the desire to grow an online fan base.

The larger narrative involves a reality show where two warring queens, Aradia and Delilah — each with their own Instagram account, naturally — are angling for control. The company isn’t offering a lot of details as to how this narrative plays out in the long term, but it will involve weekly and monthly contests as the game ramps up, in addition to the everyday missions and quests that are undertaken to gain ingredients to create new clothes or a new “glamour” (a rendering effect that goes around your character.)

Image Credits: WildWorks

Much like Animal Jam — or even other virtual worlds like some Roblox games — players are meant to engage in cooperative gameplay to advance. There will be tasks you can’t complete on your own, meaning you’ll need to interact and chat. You will also be able to join factions, initially driven by the two queens, as the game advances.

Another notable aspect to Fer.al is that it’s largely designed to cater to girl gamers.

“It’s certainly not intended to be to the exclusion of boys who are in this age range,” explains Stacey. “But we recognize the fact that, among the most engaged Animal Jam players, it’s about 80% girls. We’ve leaned into that pretty heavily in Animal Jam — we’re trying to feature a lot of female scientists and working with them on causes that promote girls in STEM. So we know a lot of the built-in audience is coming from that,” he says.

“And I think the need that we recognized is that it’s not hard for adolescent boys to find online communities that jive with them. It’s pretty hard for girls to find the same thing. So, as we’re creating this community — everything from the rules to the visuals — we are very conscious of that. And the people that we’re going to and asking for what works for you and what doesn’t, is primarily girls,” he adds.

Image Credits: WildWorks

Building off the Animal Jam fan base has been an advantage for getting Fer.al off the ground. Today, Animal Jam has anywhere between 2.5 million to 4 million monthly active users out of a total of 135 million registered accounts. The gulf between the registered and active figures is indicative of how many kids have grown out of Animal Jam since its October 2010 launch. But Stacey admits the title has seen some decline since its peak usage, as well.

Still, there’s a lot of interest in what WildWorks does next, it seems.

Within a week of launching the Fer.al website, the game had 75,000 kids sign up to become beta testers. The testers were brought into the beta slowly, starting in April 2020, and initially on desktop only. Now, the beta version of the game sees daily actives in the low 10,000’s pre-launch. On the Apple App Store and Google Play, over 100,000 people have registered for the pre-release, as well.

Like Animal Jam, Fer.al will offer a freemium experience. But while Animal Jam generated nearly 80% of revenues through subscriptions, Fer.al will use a season pass model of monetization. Users buy the season — priced around $10 to $20 — via an in-app purchase, which will unlock unique items and experiences specific to that season. It expects to launch around seven seasons per year.

Image Credits: WildWorks

The company didn’t offer seasons until later in the beta test, but Stacey says the conversion rate was at “the high end of our expectations so far on desktop.” If the mobile conversion rates remain as high as desktop, it will be in the range to start investing in user acquisition, he says. The company may also consider ads at a later date as well as merchandise, if all goes well.

Salt Lake City-headquartered WildWorks (formerly Smart Bomb Interactive) is majority owned by Signal Peak Ventures, which has invested $20+ million into the company over the years. The company shifted in 2008 to focus on its own IP, resulting in the launch of Animal Jam and other titles.

Over the past few years, WildWorks’ revenue — largely from Animal Jam and another game, Tag with Ryan — has ranged between $20+ million to below $30 million. If Fer.al is able to successfully capture the Animal Jam graduates who are looking to move up to “older kid” gameplay, it could grow that revenue base by a sizable amount.

Fer.al is launching publicly today in all countries and will be available initially in English. It can be played on PC, Mac, iOS and Android.


Early Stage is the premier ‘how-to’ event for startup entrepreneurs and investors. You’ll hear firsthand how some of the most successful founders and VCs build their businesses, raise money and manage their portfolios. We’ll cover every aspect of company building: Fundraising, recruiting, sales, product-market fit, PR, marketing and brand building. Each session also has audience participation built in — there’s ample time included for audience questions and discussion.

ntn”,”protected”:false},”excerpt”:”rendered”:”

As an early-stage founder, how do you identify the right investors? Or know how to hire the best possible team to set up your company for growth? Should you bootstrap, and if so, how do you do it successfully? How do you nail virtual pitch meetings? What about product market fit? Board construction and good […]n”,”protected”:false,”author”:133574180,”featured_media”:2113522,”comment_status”:”open”,”ping_status”:”closed”,”sticky”:false,”template”:””,”format”:”standard”,”meta”:”outcome”:””,”status”:””,”crunchbase_tag”:0,”amp_status”:””,”relegenceEntities”:[],”relegenceSubjects”:[],”carmot_uuid”:”d7676223-8cbe-3e2e-b456-780a06816696″,”categories”:[17396],”tags”:[],”crunchbase_tag”:[],”tc_stories_tax”:[],”tc_ec_category”:[],”tc_event”:[576831922],”jetpack_featured_media_url”:”https://techcrunch.com/wp-content/uploads/2021/02/TC-Early-Stage-Operations-1920×1080-1.png”,”shortlink”:”https://tcrn.ch/2OgikIr”,”rapidData”:”pt”:””,”pct”:””,”premiumContent”:false,”premiumCutoffPercent”:1,”featured”:false,”subtitle”:””,”seoTitle”:””,”seoDescription”:””,”tc_cb_mapping”:[],”associatedEvent”:null,”event”:2080794,”authors”:[133574180],”hide_featured_image”:false,”_links”:”self”:[“href”:”https://techcrunch.com/wp-json/wp/v2/posts/2122408″],”collection”:[“href”:”https://techcrunch.com/wp-json/wp/v2/posts”],”about”:[“href”:”https://techcrunch.com/wp-json/wp/v2/types/post”],”replies”:[“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/comments?post=2122408″],”version-history”:[“count”:6,”href”:”https://techcrunch.com/wp-json/wp/v2/posts/2122408/revisions”],”predecessor-version”:[“id”:2122506,”href”:”https://techcrunch.com/wp-json/wp/v2/posts/2122408/revisions/2122506″],”authors”:[“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/133574180″],”https://techcrunch.com/edit”:[“href”:”https://techcrunch.com/wp-admin/post.php?post=2122408&action=edit”],”author”:[“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/133574180″],”wp:featuredmedia”:[“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/media/2113522″],”wp:attachment”:[“href”:”https://techcrunch.com/wp-json/wp/v2/media?parent=2122408″],”wp:term”:[“taxonomy”:”category”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/categories?post=2122408″,”taxonomy”:”post_tag”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tags?post=2122408″,”taxonomy”:”_tc_cb_tag_taxonomy”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/crunchbase_tag?post=2122408″,”taxonomy”:”tc_stories_tax”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_stories_tax?post=2122408″,”taxonomy”:”tc_ec_category”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_ec_category?post=2122408″,”taxonomy”:”tc_event”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_event?post=2122408″],”curies”:[“name”:”wp”,”href”:”https://api.w.org/rel”,”templated”:true],”_embedded”:{“authors”:[“id”:133574180,”name”:”Richard Smith”,”url”:””,”description”:””,”link”:”https://techcrunch.com/author/richard-smith/”,”slug”:”richard-smith”,”avatar_urls”:”24″:”https://secure.gravatar.com/avatar/c7651e38c75d68e6530b2b5b2c8002cb?s=24&d=identicon&r=g”,”48″:”https://secure.gravatar.com/avatar/c7651e38c75d68e6530b2b5b2c8002cb?s=48&d=identicon&r=g”,”96″:”https://secure.gravatar.com/avatar/c7651e38c75d68e6530b2b5b2c8002cb?s=96&d=identicon&r=g”,”links”:[],”position”:””,”cbDescription”:””,”cbAvatar”:””,”twitter”:””,”_links”:”self”:[“href”:”https://techcrunch.com/wp-json/tc/v1/users/133574180″],”collection”:[“href”:”https://techcrunch.com/wp-json/tc/v1/users”]],”author”:[“id”:133574180,”name”:”Richard Smith”,”url”:””,”description”:””,”link”:”https://techcrunch.com/author/richard-smith/”,”slug”:”richard-smith”,”avatar_urls”:”24″:”https://secure.gravatar.com/avatar/c7651e38c75d68e6530b2b5b2c8002cb?s=24&d=identicon&r=g”,”48″:”https://secure.gravatar.com/avatar/c7651e38c75d68e6530b2b5b2c8002cb?s=48&d=identicon&r=g”,”96″:”https://secure.gravatar.com/avatar/c7651e38c75d68e6530b2b5b2c8002cb?s=96&d=identicon&r=g”,”links”:[],”position”:””,”cbDescription”:””,”cbAvatar”:””,”twitter”:””,”_links”:”self”:[“href”:”https://techcrunch.com/wp-json/tc/v1/users/133574180″],”collection”:[“href”:”https://techcrunch.com/wp-json/tc/v1/users”]],”wp:featuredmedia”:[“id”:2113522,”date”:”2021-02-16T07:25:45″,”slug”:”tc-early-stage-operations-1920×1080″,”type”:”attachment”,”link”:”https://techcrunch.com/2021/02/16/just-two-weeks-left-to-score-early-bird-passes-for-tc-early-stage/tc-early-stage-operations-1920×1080/”,”title”:”rendered”:”TC Early Stage Operations 1920×1080″,”author”:70113879,”license”:””,”authors”:[70113879],”caption”:”rendered”:””,”alt_text”:””,”media_type”:”image”,”mime_type”:”image/png”,”media_details”:”width”:1931,”height”:1091,”file”:”2021/02/TC-Early-Stage-Operations-1920×1080-1.png”,”sizes”:”thumbnail”:”file”:”TC-Early-Stage-Operations-1920×1080-1.png?resize=150,85″,”width”:150,”height”:85,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2021/02/TC-Early-Stage-Operations-1920×1080-1.png?w=150″,”medium”:”file”:”TC-Early-Stage-Operations-1920×1080-1.png?resize=300,169″,”width”:300,”height”:169,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2021/02/TC-Early-Stage-Operations-1920×1080-1.png?w=300″,”medium_large”:”file”:”TC-Early-Stage-Operations-1920×1080-1.png?resize=768,434″,”width”:768,”height”:434,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2021/02/TC-Early-Stage-Operations-1920×1080-1.png?w=1024″,”large”:”file”:”TC-Early-Stage-Operations-1920×1080-1.png?resize=680,384″,”width”:680,”height”:384,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2021/02/TC-Early-Stage-Operations-1920×1080-1.png?w=680″,”1536×1536″:”file”:”TC-Early-Stage-Operations-1920×1080-1.png?resize=1536,868″,”width”:1536,”height”:868,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2021/02/TC-Early-Stage-Operations-1920×1080-1.png?w=1536″,”guest-author-32″:”file”:”TC-Early-Stage-Operations-1920×1080-1.png?resize=32,32″,”width”:32,”height”:32,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2021/02/TC-Early-Stage-Operations-1920×1080-1.png?w=32&h=32&crop=1″,”guest-author-50″:”file”:”TC-Early-Stage-Operations-1920×1080-1.png?resize=50,50″,”width”:50,”height”:50,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2021/02/TC-Early-Stage-Operations-1920×1080-1.png?w=50&h=50&crop=1″,”guest-author-64″:”file”:”TC-Early-Stage-Operations-1920×1080-1.png?resize=64,64″,”width”:64,”height”:64,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2021/02/TC-Early-Stage-Operations-1920×1080-1.png?w=64&h=64&crop=1″,”guest-author-96″:”file”:”TC-Early-Stage-Operations-1920×1080-1.png?resize=96,96″,”width”:96,”height”:96,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2021/02/TC-Early-Stage-Operations-1920×1080-1.png?w=96&h=96&crop=1″,”guest-author-128″:”file”:”TC-Early-Stage-Operations-1920×1080-1.png?resize=128,128″,”width”:128,”height”:128,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2021/02/TC-Early-Stage-Operations-1920×1080-1.png?w=128&h=128&crop=1″,”concierge-thumb”:”file”:”TC-Early-Stage-Operations-1920×1080-1.png?resize=50,28″,”width”:50,”height”:28,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2021/02/TC-Early-Stage-Operations-1920×1080-1.png?w=50″,”full”:”file”:”TC-Early-Stage-Operations-1920×1080-1.png”,”width”:1024,”height”:579,”mime_type”:”image/png”,”source_url”:”https://techcrunch.com/wp-content/uploads/2021/02/TC-Early-Stage-Operations-1920×1080-1.png”,”image_meta”:”aperture”:”0″,”credit”:””,”camera”:””,”caption”:””,”created_timestamp”:”0″,”copyright”:””,”focal_length”:”0″,”iso”:”0″,”shutter_speed”:”0″,”title”:””,”orientation”:”0″,”keywords”:[],”filesize”:2439398,”source_url”:”https://techcrunch.com/wp-content/uploads/2021/02/TC-Early-Stage-Operations-1920×1080-1.png”,”_links”:”self”:[“href”:”https://techcrunch.com/wp-json/wp/v2/media/2113522″],”collection”:[“href”:”https://techcrunch.com/wp-json/wp/v2/media”],”about”:[“href”:”https://techcrunch.com/wp-json/wp/v2/types/attachment”],”replies”:[“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/comments?post=2113522″],”author”:[“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/70113879″]],”wp:term”:[[“id”:17396,”link”:”https://techcrunch.com/tc/”,”name”:”TC”,”slug”:”tc”,”taxonomy”:”category”,”parent”:0,”rapidData”:”pt”:””,”pct”:””,”submenu_categories”:[],”_links”:”self”:[“href”:”https://techcrunch.com/wp-json/wp/v2/categories/17396″],”collection”:[“href”:”https://techcrunch.com/wp-json/wp/v2/categories”],”about”:[“href”:”https://techcrunch.com/wp-json/wp/v2/taxonomies/category”],”wp:post_type”:[“href”:”https://techcrunch.com/wp-json/wp/v2/posts?categories=17396″,”href”:”https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=17396″,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_video?categories=17396″],”curies”:[“name”:”wp”,”href”:”https://api.w.org/rel”,”templated”:true]],[],[],[],[],[“id”:576831922,”link”:”https://techcrunch.com/event-type/early-stage/tc-early-stage-2021-part-1/”,”name”:”TC Early Stage 2021 – Operations & Fundraising”,”slug”:”tc-early-stage-2021-part-1″,”taxonomy”:”tc_event”,”rapidData”:”pt”:””,”pct”:””,”_links”:”self”:[“href”:”https://techcrunch.com/wp-json/wp/v2/tc_event/576831922″],”collection”:[“href”:”https://techcrunch.com/wp-json/wp/v2/tc_event”],”about”:[“href”:”https://techcrunch.com/wp-json/wp/v2/taxonomies/tc_event”],”up”:[“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_event/576715145″],”wp:post_type”:[“href”:”https://techcrunch.com/wp-json/wp/v2/posts?tc_event=576831922″,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_events?tc_event=576831922″,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_video?tc_event=576831922″],”curies”:[“name”:”wp”,”href”:”https://api.w.org/rel”,”templated”:true]]]}},{“id”:2121522,”date”:”2021-03-08T11:34:40″,”date_gmt”:”2021-03-08T19:34:40″,”guid”:”rendered”:”https://techcrunch.com/?p=2121522″,”modified”:”2021-03-08T11:34:40″,”modified_gmt”:”2021-03-08T19:34:40″,”slug”:”from-electric-charging-to-supply-chain-management-inmotion-ventures-preps-jaguar-for-a-sustainable-future”,”status”:”publish”,”type”:”post”,”link”:”https://techcrunch.com/2021/03/08/from-electric-charging-to-supply-chain-management-inmotion-ventures-preps-jaguar-for-a-sustainable-future/”,”title”:”rendered”:”From electric charging to supply chain management, InMotion Ventures preps Jaguar for a sustainable future”,”content”:{“rendered”:”

Since InMotion Ventures, the independent investment and incubation initiative set up by Jaguar Land Rover, launched in 2016 the firm has focused on backing companies across the mobility space broadly. Its 15 active investments run the gamut from autonomous vehicles, to car insurance tech, to ride-sharing, and travel planning, but increasingly the firm is focusing its efforts on vehicle electrification and sustainable supply chains.n

t

ntt

ntttAs the mobility market moves to embrace electrification, InMotion wants to make sure its portfolio is in the mix.tttttntntn

That’s evident from its most recent investment in Circulor, a company that monitors supply chains from raw material inputs to finished outputs with an eye toward sustainable sourcing.n

As an OEM nowadays itu2019s increasingly important to have increasing transparency and visibility into how all of those materials have been sourced,” said the firm’s managing director, Sebastian Peck. Circulor already has a strong footprint in the automotive industry, Peck said, and is working with a major oil company on tracing the share of recycled plastics that have come from that provider. “It has applications across any industry.”n

Jaguar Land Rover is also using Circulor’s technology to track a material that’s being used in the interior of one of the company’s vehicles, Peck said. The stealthy project hasn’t been publicly revealed yet, but the company has worked with a university and supplier to trace the material from its point of origin to the finished product.n

Sustainable supply chains aren’t the only priorities Peck laid out in a recent interview with TechCrunch.n

As the mobility market moves to embrace electrification, InMotion wants to make sure its portfolio is in the mix and Peck said it would be looking to make investments in a number of different areas around electric vehicles and batteries.n

“We have looked at a number of companies who are developing new battery chemistries. We havenu2019t made an investment yet,” Peck said. “We donu2019t have a deep enough insight into the IP portfolios of the big battery suppliers to really be able to reliably benchmark those new chemistries. We have not had enough conviction to make an investment or back a particular company. From a value chain it is two or three steps away from us. Itu2019s a space weu2019re looking at.”



Source link

About admin

Check Also

Xbox and Special Olympics hold first ‘Gaming for Inclusion’ esports event

Gaming in general is moving toward accessibility, but that’s not as much the case in ...