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App spending to reach $270B by 2025, new forecast predicts


What Sensor Tower also can’t predict is how the regulatory environment of the next several years will play out across the app stores. Today, companies like Apple and Google require apps to charge customers for subscriptions via Google and Apple’s own payment mechanisms. But new anti-competition laws could be enacted that would allow publishers to market their own subscriptions inside their apps, which then redirect users to their own channels to make those purchases. Such a change would have an outsized impact on app store subscription growth trends, and, therefore, this forecast.n

Though the pandemic pushed in-app spending up by 30% year-over-year to a record $111 billion in 2020, the new forecast predicts general in-app spending will return to pre-COVID levels over the next five years. It says gross revenue across both app stores will climb each year with a 19.5% compound annual growth rate (CAGR) to reach $270 billion by 2025. Of that figure, $185 billion will be App Store spending, versus $85 billion on Google Play.n

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Image Credits: Sensor Towern

The U.S. will grow slightly slower than the rest of the global market, with a CAGR of 17.7% to reach $74 billion by 2025.n

European markets will drive growth in app store spending from 2020 through 2025, led by the U.K. This is not the equivalent to which markets see the most spending in total, but rather is about where growth is taking place — in other words, opportunity for app makers. By 2025, 11 European countries will pass the $1 billion in consumer spending milestone, to collectively reach $42 billion in consumer spend.n

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Image Credits: Sensor Towern

Downloads, meanwhile, will continue to grow over the next several years, to reach 230 billion by 2025, the forecast predicts, with Google Play accounting for a majority of that figure, with 187 billion global downloads. In the U.S., however, App Store downloads in 2025 (10.6 billion) will top those from Google Play (6.3 billion), the report concludes.n

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Image Credits: Sensor Towern”,”protected”:false},”excerpt”:”rendered”:”

A new market forecast predicts app spending will reach $270 billion by the year 2025, including paid downloads, in-app purchases and subscriptions. According to data from Sensor Tower, in-app spending will return to pre-pandemic levels of stable growth over the next few years, downloads will continue to grow and, perhaps most notably, it’s predicting app […]n”,”protected”:false,”author”:2414667,”featured_media”:1606396,”comment_status”:”open”,”ping_status”:”closed”,”sticky”:false,”template”:””,”format”:”standard”,”meta”:”outcome”:””,”status”:””,”crunchbase_tag”:0,”amp_status”:””,”relegenceEntities”:[],”relegenceSubjects”:[],”carmot_uuid”:”97461770-491d-3a3b-9fdf-8911222aadcd”,”categories”:[449557102,449557028],”tags”:[576857581],”crunchbase_tag”:[],”tc_stories_tax”:[],”tc_ec_category”:[],”tc_event”:[],”jetpack_featured_media_url”:”https://techcrunch.com/wp-content/uploads/2018/03/app-store-6.jpg”,”shortlink”:”https://tcrn.ch/2ZBphpA”,”rapidData”:”pt”:””,”pct”:””,”premiumContent”:false,”premiumCutoffPercent”:1,”featured”:false,”subtitle”:””,”seoTitle”:””,”seoDescription”:””,”tc_cb_mapping”:[],”associatedEvent”:null,”event”:null,”authors”:[2414667],”hideFeaturedImage”:false,”_links”:”self”:[“href”:”https://techcrunch.com/wp-json/wp/v2/posts/2115875″],”collection”:[“href”:”https://techcrunch.com/wp-json/wp/v2/posts”],”about”:[“href”:”https://techcrunch.com/wp-json/wp/v2/types/post”],”replies”:[“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/comments?post=2115875″],”version-history”:[“count”:4,”href”:”https://techcrunch.com/wp-json/wp/v2/posts/2115875/revisions”],”predecessor-version”:[“id”:2116062,”href”:”https://techcrunch.com/wp-json/wp/v2/posts/2115875/revisions/2116062″],”authors”:[“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/2414667″],”https://techcrunch.com/edit”:[“href”:”https://techcrunch.com/wp-admin/post.php?post=2115875&action=edit”],”author”:[“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/2414667″],”wp:featuredmedia”:[“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/media/1606396″],”wp:attachment”:[“href”:”https://techcrunch.com/wp-json/wp/v2/media?parent=2115875″],”wp:term”:[“taxonomy”:”category”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/categories?post=2115875″,”taxonomy”:”post_tag”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tags?post=2115875″,”taxonomy”:”_tc_cb_tag_taxonomy”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/crunchbase_tag?post=2115875″,”taxonomy”:”tc_stories_tax”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_stories_tax?post=2115875″,”taxonomy”:”tc_ec_category”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_ec_category?post=2115875″,”taxonomy”:”tc_event”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_event?post=2115875″],”curies”:[“name”:”wp”,”href”:”https://api.w.org/rel”,”templated”:true],”_embedded”:{“authors”:[“id”:2414667,”name”:”Sarah Perez”,”url”:””,”description”:””,”link”:”https://techcrunch.com/author/sarah-perez/”,”slug”:”sarah-perez”,”avatar_urls”:”24″:”https://secure.gravatar.com/avatar/5225bb627e112543aa03bf3b2958be3f?s=24&d=identicon&r=g”,”48″:”https://secure.gravatar.com/avatar/5225bb627e112543aa03bf3b2958be3f?s=48&d=identicon&r=g”,”96″:”https://secure.gravatar.com/avatar/5225bb627e112543aa03bf3b2958be3f?s=96&d=identicon&r=g”,”links”:”facebook”:”http://www.facebook.com/sarahperez”,”twitter”:”https://twitter.com/sarahintampa”,”linkedin”:”http://www.linkedin.com/in/sarahintampa”,”crunchbase”:”https://www.crunchbase.com/person/sarah-perez”,”position”:”Reporter”,”cbDescription”:”

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