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Willo launches its tooth-brushing robot for kids


Are you 100% sure that your children are brushing their teeth properly? A New York-based startup called Willo has been working for several years on a device that should transform the tooth-brushing experience for children.

Willo isn’t a new toothbrush — electric or not. It’s an oral care device that doesn’t look like a toothbrush at all. The startup has worked with dental professionals to start from scratch with oral care in mind.

The device can be quite intimidating when you don’t see it in action, as it takes quite a bit of shelf space and you don’t know what you’re supposed to do. But when you see it in action, it looks easier than expected. Willo specifically targets children because they tend to struggle to reach every tooth and brush properly.