Home / Gadgets / Tonal triples its physical stores with Nordstrom partnership

Tonal triples its physical stores with Nordstrom partnership


Tonal triples its physical stores with Nordstrom partnership – TechCrunch

Tonal, maker of the smart home fitness trainer, announced it is more than tripling the number of physical locations it sells devices in through a new partnership with Nordstrom.

Starting this month, Tonal will have 50-square-foot stations in the women’s activewear departments of at least 40 Nordstrom locations across the U.S., bringing the total number of Tonal physical locations to 60 by the end of 2021. Shoppers will be able to walk in or book appointments to try Tonal devices and purchase them through employees on-hand.

“As we looked to expand our retail footprint and strategy, we looked to the retail landscape, and we really feel like Nordstrom says ‘best in class’ — the department store is well suited to succeed in a COVID and post-COVID world,” explained Christopher Stadler, Tonal’s CMO.

Tonal, which manufactures a wall-mounted device with a digital weight system that emulates various traditional gym stations, already operates 16 locations across the country with devices shoppers can try and work out to, with plans to open four additional showrooms later this year. But the partnership with Nordstrom, which expects overall sales growth of 25% in 2021, marks a first of its kind for at-home fitness makers. Peloton, for instance, operates a larger network of dedicated showrooms in the U.S., Canada, Germany and the U.K., but it has yet to partner with an outside retailer to display and demo its bikes and treadmills.

An example of Tonal’s placement at a Nordstrom in Walnut Creek. Image Credits: Tonal.

Tonal’s physical expansion arrives amid a boom in demand for at-home equipment during the pandemic. According to Stadler, sales of Tonal equipment surged 800% from December 2019 to December 2020, causing wait times up to 10-12 weeks for deliveries. Those delays are somewhat comparable to Peloton, which has also faced significant delivery wait times in recent months and currently reports delays of 6-10 weeks — an issue Peloton CEO John Foley acknowledged and apologized for in a note to users.

Tonal, for its part, is working to address shipment delays. According to Stadler, the startup has significantly ramped up production of devices, increased employee headcount, and in some cases, now air-ships equipment from Taiwan to the U.S. to meet demand.

“We have seen extraordinary demand for Tonal, and we’re working aggressively around the clock to produce, deliver and install Tonals faster and faster,” says Stadler. “We’ve absolutely ramped up production, and all facets of the organization are rallying to deliver our customer orders as quickly as we can.”


Early Stage is the premiere ‘how-to’ event for startup entrepreneurs and investors. You’ll hear firsthand how some of the most successful founders and VCs build their businesses, raise money and manage their portfolios. We’ll cover every aspect of company-building: Fundraising, recruiting, sales, legal, PR, marketing and brand building. Each session also has audience participation built-in — there’s ample time included in each for audience questions and discussion.

ntn”,”protected”:false},”excerpt”:”rendered”:”

Klarna, the Swedish buy now, pay later behemoth and upstart bank, has raised $1 billion in new funding at a post-money valuation of $31 billion. That sees the company retain the crown as the highest-valued private fintech in Europe. Backers of this round are said to be a combination of new and existing investors, while […]n”,”protected”:false,”author”:1180458,”featured_media”:1922890,”comment_status”:”open”,”ping_status”:”closed”,”sticky”:false,”template”:””,”format”:”standard”,”meta”:”outcome”:””,”status”:””,”crunchbase_tag”:0,”amp_status”:””,”relegenceEntities”:[],”relegenceSubjects”:[],”carmot_uuid”:”453650e6-5ea5-364b-b4d0-43f590b188de”,”categories”:[449557100,60523764,20429,17396],”tags”:[26072277,449557042],”crunchbase_tag”:[],”tc_stories_tax”:[],”tc_ec_category”:[],”tc_event”:[],”jetpack_featured_media_url”:”https://techcrunch.com/wp-content/uploads/2019/12/Sebastian-Siemiatkowski-Klarna-DSC09671.jpg”,”shortlink”:”https://tcrn.ch/2NGqMk3″,”rapidData”:”pt”:””,”pct”:””,”premiumContent”:false,”premiumCutoffPercent”:1,”featured”:false,”subtitle”:””,”seoTitle”:””,”seoDescription”:””,”tc_cb_mapping”:[],”associatedEvent”:null,”event”:null,”authors”:[1180458],”hideFeaturedImage”:false,”_links”:”self”:[“href”:”https://techcrunch.com/wp-json/wp/v2/posts/2118859″],”collection”:[“href”:”https://techcrunch.com/wp-json/wp/v2/posts”],”about”:[“href”:”https://techcrunch.com/wp-json/wp/v2/types/post”],”replies”:[“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/comments?post=2118859″],”version-history”:[“count”:12,”href”:”https://techcrunch.com/wp-json/wp/v2/posts/2118859/revisions”],”predecessor-version”:[“id”:2119152,”href”:”https://techcrunch.com/wp-json/wp/v2/posts/2118859/revisions/2119152″],”authors”:[“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/1180458″],”https://techcrunch.com/edit”:[“href”:”https://techcrunch.com/wp-admin/post.php?post=2118859&action=edit”],”author”:[“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/1180458″],”wp:featuredmedia”:[“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/media/1922890″],”wp:attachment”:[“href”:”https://techcrunch.com/wp-json/wp/v2/media?parent=2118859″],”wp:term”:[“taxonomy”:”category”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/categories?post=2118859″,”taxonomy”:”post_tag”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tags?post=2118859″,”taxonomy”:”_tc_cb_tag_taxonomy”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/crunchbase_tag?post=2118859″,”taxonomy”:”tc_stories_tax”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_stories_tax?post=2118859″,”taxonomy”:”tc_ec_category”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_ec_category?post=2118859″,”taxonomy”:”tc_event”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_event?post=2118859″],”curies”:[“name”:”wp”,”href”:”https://api.w.org/rel”,”templated”:true],”_embedded”:{“authors”:[“id”:1180458,”name”:”Steve O’Hear”,”url”:””,”description”:””,”link”:”https://techcrunch.com/author/steve-o-hear/”,”slug”:”steve-o-hear”,”avatar_urls”:”24″:”https://secure.gravatar.com/avatar/95b8a6df6d265cf57a4d89ee4856ea98?s=24&d=identicon&r=g”,”48″:”https://secure.gravatar.com/avatar/95b8a6df6d265cf57a4d89ee4856ea98?s=48&d=identicon&r=g”,”96″:”https://secure.gravatar.com/avatar/95b8a6df6d265cf57a4d89ee4856ea98?s=96&d=identicon&r=g”,”links”:”homepage”:”http://www.ohear.net”,”twitter”:”https://twitter.com/sohear”,”linkedin”:”http://www.linkedin.com/in/ohear”,”crunchbase”:”https://www.crunchbase.com/person/steve-ohear”,”position”:”Writer”,”cbDescription”:”

Steve O’Hear is best known as a technology journalist, currently at TechCrunch where he focuses on European startups, companies and products.nn

He first joined TechCrunch in November 2009 as Contributing Editor for TechCrunch Europe, where he worked alongside Editor Mike Butcher to help build TechCrunch’s coverage in Europe.nn

In June 2011, Steve took a break from journalism to co-found the London and Prague-based startup Beepl. In his role as CEO, he helped the company raise its first VC round, along with seeing the Question & Answer site through development, private alpha and a high profile public launch. In November 2012, Beepl was acquired by Brand Embassy.nn

Along with TechCrunch, Steve has written for numerous publications, including ZDNet (where he wrote the well-respected blog ‘The Social Web’), The Guardian, Macworld, TES, Last100 and ReadWriteWeb. He also wrote and directed the critically acclaimed Silicon Valley documentary ‘In Search of the Valley’, which was released in September 2006.nn

In 2002, Steve was made a fellow of the National Endowment for Science, Technology and the Arts. He’s also one half of ProtoBake Labs, an ‘ideas incubator’ he co-founded with Pete Harris.nn

Disclaimer: Steve owns a small amount of cryptocurrency, and doesn’t generally write about crypto currencies. If and when he does, he will always disclose any potential conflict of interest.”,”cbAvatar”:”https://techcrunch.com/wp-content/uploads/2021/01/ejtyu0auvnxnmocnllgn.png.png”,”twitter”:”sohear”,”_links”:”self”:[“href”:”https://techcrunch.com/wp-json/tc/v1/users/1180458″],”collection”:[“href”:”https://techcrunch.com/wp-json/tc/v1/users”]],”author”:[“id”:1180458,”name”:”Steve O’Hear”,”url”:””,”description”:””,”link”:”https://techcrunch.com/author/steve-o-hear/”,”slug”:”steve-o-hear”,”avatar_urls”:”24″:”https://secure.gravatar.com/avatar/95b8a6df6d265cf57a4d89ee4856ea98?s=24&d=identicon&r=g”,”48″:”https://secure.gravatar.com/avatar/95b8a6df6d265cf57a4d89ee4856ea98?s=48&d=identicon&r=g”,”96″:”https://secure.gravatar.com/avatar/95b8a6df6d265cf57a4d89ee4856ea98?s=96&d=identicon&r=g”,”links”:”homepage”:”http://www.ohear.net”,”twitter”:”https://twitter.com/sohear”,”linkedin”:”http://www.linkedin.com/in/ohear”,”crunchbase”:”https://www.crunchbase.com/person/steve-ohear”,”position”:”Writer”,”cbDescription”:”

Steve O’Hear is best known as a technology journalist, currently at TechCrunch where he focuses on European startups, companies and products.nn

He first joined TechCrunch in November 2009 as Contributing Editor for TechCrunch Europe, where he worked alongside Editor Mike Butcher to help build TechCrunch’s coverage in Europe.nn

In June 2011, Steve took a break from journalism to co-found the London and Prague-based startup Beepl. In his role as CEO, he helped the company raise its first VC round, along with seeing the Question & Answer site through development, private alpha and a high profile public launch. In November 2012, Beepl was acquired by Brand Embassy.nn

Along with TechCrunch, Steve has written for numerous publications, including ZDNet (where he wrote the well-respected blog ‘The Social Web’), The Guardian, Macworld, TES, Last100 and ReadWriteWeb. He also wrote and directed the critically acclaimed Silicon Valley documentary ‘In Search of the Valley’, which was released in September 2006.nn

In 2002, Steve was made a fellow of the National Endowment for Science, Technology and the Arts. He’s also one half of ProtoBake Labs, an ‘ideas incubator’ he co-founded with Pete Harris.nn

Disclaimer: Steve owns a small amount of cryptocurrency, and doesn’t generally write about crypto currencies. If and when he does, he will always disclose any potential conflict of interest.”,”cbAvatar”:”https://techcrunch.com/wp-content/uploads/2021/01/ejtyu0auvnxnmocnllgn.png.png”,”twitter”:”sohear”,”_links”:”self”:[“href”:”https://techcrunch.com/wp-json/tc/v1/users/1180458″],”collection”:[“href”:”https://techcrunch.com/wp-json/tc/v1/users”]],”wp:featuredmedia”:[“id”:1922890,”date”:”2019-12-11T05:53:35″,”slug”:”sebastian-siemiatkowski-klarna-dsc09671″,”type”:”attachment”,”link”:”https://techcrunch.com/sebastian-siemiatkowski-klarna-dsc09671/”,”title”:”rendered”:”Sebastian Siemiatkowski (Klarna)-DSC09671″,”author”:5302483,”license”:”source_key”:”getty images”,”person”:”Noam Galai”,”authors”:[5302483],”caption”:”rendered”:””,”alt_text”:””,”media_type”:”image”,”mime_type”:”image/jpeg”,”media_details”:”width”:3120,”height”:2080,”file”:”2019/12/Sebastian-Siemiatkowski-Klarna-DSC09671.jpg”,”sizes”:”thumbnail”:”file”:”Sebastian-Siemiatkowski-Klarna-DSC09671.jpg?resize=150,100″,”width”:150,”height”:100,”mime_type”:”image/jpeg”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/12/Sebastian-Siemiatkowski-Klarna-DSC09671.jpg?w=150″,”medium”:”file”:”Sebastian-Siemiatkowski-Klarna-DSC09671.jpg?resize=300,200″,”width”:300,”height”:200,”mime_type”:”image/jpeg”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/12/Sebastian-Siemiatkowski-Klarna-DSC09671.jpg?w=300″,”medium_large”:”file”:”Sebastian-Siemiatkowski-Klarna-DSC09671.jpg?resize=768,512″,”width”:768,”height”:512,”mime_type”:”image/jpeg”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/12/Sebastian-Siemiatkowski-Klarna-DSC09671.jpg?w=1024″,”large”:”file”:”Sebastian-Siemiatkowski-Klarna-DSC09671.jpg?resize=680,453″,”width”:680,”height”:453,”mime_type”:”image/jpeg”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/12/Sebastian-Siemiatkowski-Klarna-DSC09671.jpg?w=680″,”1536×1536″:”file”:”Sebastian-Siemiatkowski-Klarna-DSC09671.jpg?resize=1536,1024″,”width”:1536,”height”:1024,”mime_type”:”image/jpeg”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/12/Sebastian-Siemiatkowski-Klarna-DSC09671.jpg?w=1536″,”2048×2048″:”file”:”Sebastian-Siemiatkowski-Klarna-DSC09671.jpg?resize=2048,1365″,”width”:2048,”height”:1365,”mime_type”:”image/jpeg”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/12/Sebastian-Siemiatkowski-Klarna-DSC09671.jpg?w=2048″,”guest-author-32″:”file”:”Sebastian-Siemiatkowski-Klarna-DSC09671.jpg?resize=32,32″,”width”:32,”height”:32,”mime_type”:”image/jpeg”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/12/Sebastian-Siemiatkowski-Klarna-DSC09671.jpg?w=32&h=32&crop=1″,”guest-author-50″:”file”:”Sebastian-Siemiatkowski-Klarna-DSC09671.jpg?resize=50,50″,”width”:50,”height”:50,”mime_type”:”image/jpeg”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/12/Sebastian-Siemiatkowski-Klarna-DSC09671.jpg?w=50&h=50&crop=1″,”guest-author-64″:”file”:”Sebastian-Siemiatkowski-Klarna-DSC09671.jpg?resize=64,64″,”width”:64,”height”:64,”mime_type”:”image/jpeg”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/12/Sebastian-Siemiatkowski-Klarna-DSC09671.jpg?w=64&h=64&crop=1″,”guest-author-96″:”file”:”Sebastian-Siemiatkowski-Klarna-DSC09671.jpg?resize=96,96″,”width”:96,”height”:96,”mime_type”:”image/jpeg”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/12/Sebastian-Siemiatkowski-Klarna-DSC09671.jpg?w=96&h=96&crop=1″,”guest-author-128″:”file”:”Sebastian-Siemiatkowski-Klarna-DSC09671.jpg?resize=128,128″,”width”:128,”height”:128,”mime_type”:”image/jpeg”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/12/Sebastian-Siemiatkowski-Klarna-DSC09671.jpg?w=128&h=128&crop=1″,”concierge-thumb”:”file”:”Sebastian-Siemiatkowski-Klarna-DSC09671.jpg?resize=50,33″,”width”:50,”height”:33,”mime_type”:”image/jpeg”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/12/Sebastian-Siemiatkowski-Klarna-DSC09671.jpg?w=50″,”full”:”file”:”Sebastian-Siemiatkowski-Klarna-DSC09671.jpg”,”width”:1024,”height”:683,”mime_type”:”image/jpeg”,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/12/Sebastian-Siemiatkowski-Klarna-DSC09671.jpg”,”image_meta”:”aperture”:”0″,”credit”:””,”camera”:””,”caption”:””,”created_timestamp”:”0″,”copyright”:””,”focal_length”:”0″,”iso”:”0″,”shutter_speed”:”0″,”title”:””,”orientation”:”0″,”keywords”:[],”filesize”:2523136,”source_url”:”https://techcrunch.com/wp-content/uploads/2019/12/Sebastian-Siemiatkowski-Klarna-DSC09671.jpg”,”_links”:”self”:[“href”:”https://techcrunch.com/wp-json/wp/v2/media/1922890″],”collection”:[“href”:”https://techcrunch.com/wp-json/wp/v2/media”],”about”:[“href”:”https://techcrunch.com/wp-json/wp/v2/types/attachment”],”replies”:[“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/comments?post=1922890″],”author”:[“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/5302483″]],”wp:term”:[[“id”:449557100,”link”:”https://techcrunch.com/europe/”,”name”:”Europe”,”slug”:”europe”,”taxonomy”:”category”,”parent”:0,”rapidData”:”pt”:””,”pct”:””,”submenu_categories”:[],”_links”:”self”:[“href”:”https://techcrunch.com/wp-json/wp/v2/categories/449557100″],”collection”:[“href”:”https://techcrunch.com/wp-json/wp/v2/categories”],”about”:[“href”:”https://techcrunch.com/wp-json/wp/v2/taxonomies/category”],”wp:post_type”:[“href”:”https://techcrunch.com/wp-json/wp/v2/posts?categories=449557100″,”href”:”https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=449557100″,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_video?categories=449557100″],”curies”:[“name”:”wp”,”href”:”https://api.w.org/rel”,”templated”:true],”id”:60523764,”link”:”https://techcrunch.com/fundings-exits/”,”name”:”Fundings & Exits”,”slug”:”fundings-exits”,”taxonomy”:”category”,”parent”:0,”rapidData”:”pt”:””,”pct”:””,”submenu_categories”:[],”_links”:”self”:[“href”:”https://techcrunch.com/wp-json/wp/v2/categories/60523764″],”collection”:[“href”:”https://techcrunch.com/wp-json/wp/v2/categories”],”about”:[“href”:”https://techcrunch.com/wp-json/wp/v2/taxonomies/category”],”wp:post_type”:[“href”:”https://techcrunch.com/wp-json/wp/v2/posts?categories=60523764″,”href”:”https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=60523764″,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_video?categories=60523764″],”curies”:[“name”:”wp”,”href”:”https://api.w.org/rel”,”templated”:true],”id”:20429,”link”:”https://techcrunch.com/startups/”,”name”:”Startups”,”slug”:”startups”,”taxonomy”:”category”,”parent”:0,”rapidData”:”pt”:””,”pct”:””,”submenu_categories”:[],”_links”:”self”:[“href”:”https://techcrunch.com/wp-json/wp/v2/categories/20429″],”collection”:[“href”:”https://techcrunch.com/wp-json/wp/v2/categories”],”about”:[“href”:”https://techcrunch.com/wp-json/wp/v2/taxonomies/category”],”wp:post_type”:[“href”:”https://techcrunch.com/wp-json/wp/v2/posts?categories=20429″,”href”:”https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=20429″,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_video?categories=20429″],”curies”:[“name”:”wp”,”href”:”https://api.w.org/rel”,”templated”:true],”id”:17396,”link”:”https://techcrunch.com/tc/”,”name”:”TC”,”slug”:”tc”,”taxonomy”:”category”,”parent”:0,”rapidData”:”pt”:””,”pct”:””,”submenu_categories”:[],”_links”:”self”:[“href”:”https://techcrunch.com/wp-json/wp/v2/categories/17396″],”collection”:[“href”:”https://techcrunch.com/wp-json/wp/v2/categories”],”about”:[“href”:”https://techcrunch.com/wp-json/wp/v2/taxonomies/category”],”wp:post_type”:[“href”:”https://techcrunch.com/wp-json/wp/v2/posts?categories=17396″,”href”:”https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=17396″,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_video?categories=17396″],”curies”:[“name”:”wp”,”href”:”https://api.w.org/rel”,”templated”:true]],[“id”:26072277,”link”:”https://techcrunch.com/tag/klarna/”,”name”:”Klarna”,”slug”:”klarna”,”taxonomy”:”post_tag”,”_links”:”self”:[“href”:”https://techcrunch.com/wp-json/wp/v2/tags/26072277″],”collection”:[“href”:”https://techcrunch.com/wp-json/wp/v2/tags”],”about”:[“href”:”https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag”],”wp:post_type”:[“href”:”https://techcrunch.com/wp-json/wp/v2/posts?tags=26072277″,”href”:”https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=26072277″,”href”:”https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=26072277″,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_video?tags=26072277″],”curies”:[“name”:”wp”,”href”:”https://api.w.org/rel”,”templated”:true],”id”:449557042,”link”:”https://techcrunch.com/tag/startups/”,”name”:”Startups”,”slug”:”startups”,”taxonomy”:”post_tag”,”_links”:”self”:[“href”:”https://techcrunch.com/wp-json/wp/v2/tags/449557042″],”collection”:[“href”:”https://techcrunch.com/wp-json/wp/v2/tags”],”about”:[“href”:”https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag”],”wp:post_type”:[“href”:”https://techcrunch.com/wp-json/wp/v2/posts?tags=449557042″,”href”:”https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=449557042″,”href”:”https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=449557042″,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_video?tags=449557042″],”curies”:[“name”:”wp”,”href”:”https://api.w.org/rel”,”templated”:true]],[],[],[],[]]}},{“id”:2118103,”date”:”2021-03-01T10:26:14″,”date_gmt”:”2021-03-01T18:26:14″,”guid”:”rendered”:”https://techcrunch.com/?p=2118103″,”modified”:”2021-03-01T10:26:14″,”modified_gmt”:”2021-03-01T18:26:14″,”slug”:”why-your-organization-needs-product-principles”,”status”:”publish”,”type”:”post”,”link”:”https://techcrunch.com/2021/03/01/why-your-organization-needs-product-principles/”,”title”:”rendered”:”Why your organization needs product principles”,”content”:{“rendered”:”



Source link

About admin

Check Also

Apple unveils iOS 15 with new features for FaceTime and better notifications

n”,”protected”:false},”excerpt”:”rendered”:” During the virtual keynote of WWDC, Apple shared the first details about iOS 15, ...