Home / Gaming / The Herman Miller x Logitech gaming chair will set you back $1,500

The Herman Miller x Logitech gaming chair will set you back $1,500


The Herman Miller x Logitech gaming chair will set you back $1,500 – TechCrunch

I’ve learned a lot during this pandemic. About myself, about the world. But perhaps most important of all, I’ve learned the value of a good chair. In normal years I’m rarely home, between work and travel, and as such it’s not something I gave much thought to. So naturally, I spent the first month and half cultivating some serious lower back pain.

The truth of the matter is that we have no idea how much longer we’re going to be dealing with all of this, and as such, I can’t recommend investing in a good chair enough. You can get a pretty solid one for a couple of hundred dollars, if you know where to look. Or there’s always Herman Miller.

The company’s office chairs are pretty universally well-received, and they’ve got a price tag to match. Even with that in mind, however, its venture into the world of gaming chair is still… well, “investment” is certainly one way to put it. The company’s collaboration with gaming peripheral mainstay Logitech is going to set you back a cool $1,500.

Image Credits: Herman Miller

According to the companies, the Embody Gaming Chair was designed with help from 30 physicians, with a focus on good posture (something many gamers can likely use) and the ability to sit in one spot for an extended period of time, because, let’s be real here, gamers are gonna game.

There’s padding with “copper-infused particles” designed to cool off the body, and “pixelated support,” which helps more evenly distribute the sitter’s weight. Herman Miller describes that bit thusly:

Thanks to a dynamic matrix of pixels, Embody’s seat and back surfaces automatically conform to your body’s micro-movements, distributing your weight evenly as you sit. This reduces pressure and encourages movement, both of which are key to maintaining healthy circulation and focus.

The chair itself is made up of 42% recycled materials and is up to 95% recyclable — though hopefully you won’t be thinking about that for a while, given the pricing. There’s also a 12-year warranty that should let you hold onto it for a little bit longer. Which, again, will hopefully be a while at that price.

The Embody is going to be the first of a number of collaborations going forward, including a $1,300 gaming-focused desk and a $300 monitor arm. At the end of the day, your lower back will be more thankful than your bank account. 

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insurtech startups undervalued?”,”content”:{“rendered”:”

On the heels of Hippo’s funding roundu00a0and our exploration of how the private markets appear to be more conservative than public investors at the moment, we’re asking a new question: are a bunch of insurtech startups undervalued?n

Hippo — an insurtech startup focused on home insurance — put together a $150 million round at a $1.5 billion post-money valuation after growing its gross written premium to $270 million “in the past 12 months.” At that valuation, and at pre-adjustment premium scale, Hippo is super-cheap compared to Lemonade, another venture-backed insurtech startup that just went public.n


n

The Exchange explores startups, markets and money. You can read it every morning on Extra Crunch, or receive it for free in your inbox. Sign up for The Exchange newsletter, which drops Saturdays starting July 25.n


n

There’s no need to relitigate Hippo’s valuation and how the private markets have valued the firm. But our work yesterday does give us the chance to do some fun math on other players in the neo-insurance space, namely, Rootu00a0and MetroMile. Using data accrued from financial filings and valuation data from Pitchbook and Crunchbase, we can grok how much the two firms are worth using Hippo’s and Lemonade’s current premium multiples.n

""If you aren’t familiar, the cohort of startups we’re looking at have raised well over $1 billion as a group; VCs really believe in them. How they are priced then, and how they exit, will help determine the results of many a venture fund.n

So, are other players in the startup insurance market cheap at their last private price when compared to Lemonade and Hippo? Did their venture backers overpay? Let’s find out.n

Cheap? Expensive?



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