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Google Search’s new featured snippet panel saves you more clicks


Google is introducing an additional format for featured snippets in its search results today. For years, these snippets have appeared at the top of the search results page and featured both images and text that Google thinks are relevant to your query. They are all about Google saving you a click. Today, Google is going beyond this single answer for some queries and introducing a panel that also features relevant subtopics, saving you even more clicks.

Google’s canonical example for a query to trigger this new panel is “Quartz Vs. Granite.” This query brings up the usual snippet, plus subtopics like cost, benefits, weight and durability. Those topics are automatically chosen based on what Google’s algorithms understand about this topic.

You don’t need a [vs.] query to trigger this, though. If you look for something like “emergency funds,” you’ll also see a similar panel.

For now, I was only able to trigger these new panels on mobile, but Google says it is rolling out this feature over the coming days, so it may be a while before you spot one in the wild. I was also unsuccessful in triggering them with any other query I tried, but maybe you are luckier than me.

Google notes that today’s announcement is part of an ongoing effort to provide more comprehensive results to your questions. This February, for example, Google started showing multiple featured snippets when its systems think a query has multiple interpretations.



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