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GameClub brings its subscription-based gaming catalog to Android

Subscription-based access to mobile gaming content is fueling new services like Apple Arcade and Google Play Pass. Last fall, a startup called GameClub entered the mix, as well, to test the idea that subscriptions could also produce new revenue streams for some of mobile gaming’s greatest hits. At launch, GameClub’s $5 per month subscription service was available only on iOS, offering access to over 100 titles that had seen a collective 100 million lifetime downloads. Today, the service is available to Android users with a catalog that’s grown to now more than 120 classic titles.

The service arrived at a time when the gaming industry had largely shifted to the free-to-play model, and users have become less willing to pay for content upfront — essentially forcing out many other gaming genres from the app stores. GameClub’s selection of games don’t fit this new climate, as they weren’t the type to monetize users through in-app purchases and ads.

As GameClub co-founder and CEO Dan Sherman explained at the time of launch, the free-to-play model only works for a handful of genres, to the exclusion of many genres its service is trying to bring back — like action, adventures, arcade, tower defense and more. Basically, GameClub offers games that can be completed, instead of games being built around perpetual retention loops.