Home / Mobile / Flipboard expands its local coverage to more than 1,000 cities and towns

Flipboard expands its local coverage to more than 1,000 cities and towns


Flipboard expands its local coverage to more than 1,000 cities and towns – TechCrunch

News aggregator Flipboard‘s local coverage is making what product lead Brian Gottesman described as a “quantum leap,” expanding from 60 topics (a.k.a. cities, towns and communities that you can follow) to more than 1,000.

While Flipboard has allowed users to follow stories focused on major cities like New York for years, it launched a broader initiative around local news at the beginning of last year. The company says it’s now bringing together news coverage in locations across the United States and Canada, including all 210 Designated Market Areas tracked by Nielsen.

This comes as local newspapers continue to struggle and shut down, creating what are known as news deserts. But Flipboard’s data quality analyst Marty Rose said that its local news sections don’t just rely on traditional newspapers — they can aggregate stories from travel blogs, publications aimed at diverse audiences, TV stations, regional/national publications that do stories of local interest and more.

“Our aggregation could create a local paper where in communities they don’t exist,” Gottesman added.

Flipboard is now tying these local topics to GPS locations, as well. Users will be asked to share their location with the app (Gottesman noted that to protect user privacy, Flipboard is only using “coarse precision” and doesn’t retain user location data), then presented with a list of nearby cities and local topics of interest that they can follow. This will allow them to keep up on everything from local political news to COVID-19 updates, weather forecasts and dining recommendations.

“This is such a key part of informing our users,” Gottesman said. “They need to know if there’s a natural disaster in their area … they need to know if there’s a new place to go and get vaccines. Their community is more important than ever.”

Conversely, Rose said that by building relationships with local news organizations, Flipboard could also “elevate” their coverage to non-local sections when it might be relevant to a broader audience.

Asked how publishers’ subscription strategies and paywalls might affect the stories that appear in these local topics, Rose acknowledged, “Some local publications do have paywalls. It’s entirely up to them, we have no problem with that whatsoever … We provide the headlines and if the user clicks through and they’re presented with some kind of paywall, it’s unfortunate for them, but it’s not really our call.”

At the same time, he said that local TV coverage isn’t paywalled, and that a growing number of local blogs and digital publications are relying on more of a donation or membership model: “I really hope that they stick around and we can push those a bit more.”


Early Stage is the premier “how-to” event for startup entrepreneurs and investors. You’ll hear firsthand how some of the most successful founders and VCs build their businesses, raise money and manage their portfolios. We’ll cover every aspect of company building: Fundraising, recruiting, sales, legal, PR, marketing and brand building. Each session also has audience participation built-in — there’s ample time included in each for audience questions and discussion.

ntn

 n”,”protected”:false},”excerpt”:”rendered”:”

Todayu2019s the day we roll up our collective sleeves, engage in vital conversations about diversity, inclusion and equity in tech u2014 and continue the important work of building a better industry for everyone. TC Sessions: Justice 2021 features an impressive agenda packed with interactive presentations, breakout sessions and panel discussionsu00a0with some of the tech worldu2019s […]n”,”protected”:false,”author”:70113879,”featured_media”:2097338,”comment_status”:”open”,”ping_status”:”closed”,”sticky”:false,”template”:””,”format”:”standard”,”meta”:”outcome”:””,”status”:””,”crunchbase_tag”:0,”amp_status”:””,”relegenceEntities”:[],”relegenceSubjects”:[],”carmot_uuid”:”c122d20a-fdb4-3255-bc3b-5a92bf2d2944″,”categories”:[20429],”tags”:[576853269],”crunchbase_tag”:[],”tc_stories_tax”:[],”tc_ec_category”:[],”tc_event”:[576821871],”jetpack_featured_media_url”:”https://techcrunch.com/wp-content/uploads/2020/12/tc-sessions-justice-2021-announcement.jpg”,”shortlink”:”https://tcrn.ch/3uTc9KC”,”rapidData”:”pt”:””,”pct”:””,”premiumContent”:false,”premiumCutoffPercent”:1,”featured”:false,”subtitle”:””,”seoTitle”:””,”seoDescription”:””,”tc_cb_mapping”:[],”associatedEvent”:”ad”:”display”:true,”title”:”Join us as we explore diversity, inclusion and the human labor that powers tech.”,”override_link”:””,”date”:1614729600,”link”:”https://techcrunch.com/events/tc-sessions-justice-2021/”,”livestreams”:false,”status”:”pre”,”title”:”TC Sessions: Justice 2021″,”termID”:576821871,”event”:2067158,”authors”:[70113879],”hideFeaturedImage”:false,”_links”:”self”:[“href”:”https://techcrunch.com/wp-json/wp/v2/posts/2118407″],”collection”:[“href”:”https://techcrunch.com/wp-json/wp/v2/posts”],”about”:[“href”:”https://techcrunch.com/wp-json/wp/v2/types/post”],”replies”:[“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/comments?post=2118407″],”version-history”:[“count”:6,”href”:”https://techcrunch.com/wp-json/wp/v2/posts/2118407/revisions”],”predecessor-version”:[“id”:2120499,”href”:”https://techcrunch.com/wp-json/wp/v2/posts/2118407/revisions/2120499″],”authors”:[“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/70113879″],”https://techcrunch.com/edit”:[“href”:”https://techcrunch.com/wp-admin/post.php?post=2118407&action=edit”],”author”:[“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/70113879″],”wp:featuredmedia”:[“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/media/2097338″],”wp:attachment”:[“href”:”https://techcrunch.com/wp-json/wp/v2/media?parent=2118407″],”wp:term”:[“taxonomy”:”category”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/categories?post=2118407″,”taxonomy”:”post_tag”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tags?post=2118407″,”taxonomy”:”_tc_cb_tag_taxonomy”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/crunchbase_tag?post=2118407″,”taxonomy”:”tc_stories_tax”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_stories_tax?post=2118407″,”taxonomy”:”tc_ec_category”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_ec_category?post=2118407″,”taxonomy”:”tc_event”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_event?post=2118407″],”curies”:[“name”:”wp”,”href”:”https://api.w.org/rel”,”templated”:true],”_embedded”:{“authors”:[“id”:70113879,”name”:”Alexandra Ames”,”url”:””,”description”:””,”link”:”https://techcrunch.com/author/alexandra-ames/”,”slug”:”alexandra-ames”,”avatar_urls”:”24″:”https://secure.gravatar.com/avatar/e18def9ac0435573e259c917d8cf7246?s=24&d=identicon&r=g”,”48″:”https://secure.gravatar.com/avatar/e18def9ac0435573e259c917d8cf7246?s=48&d=identicon&r=g”,”96″:”https://secure.gravatar.com/avatar/e18def9ac0435573e259c917d8cf7246?s=96&d=identicon&r=g”,”links”:”twitter”:””,”facebook”:””,”linkedin”:””,”homepage”:””,”crunchbase”:”https://www.crunchbase.com/person/alexandra-ames”,”position”:”Sr. Marketing Manager”,”cbDescription”:””,”cbAvatar”:”https://techcrunch.com/wp-content/uploads/2021/01/eexgqcxbjbudqhobsoli.jpg.jpg”,”twitter”:””,”_links”:”self”:[“href”:”https://techcrunch.com/wp-json/tc/v1/users/70113879″],”collection”:[“href”:”https://techcrunch.com/wp-json/tc/v1/users”]],”author”:[“id”:70113879,”name”:”Alexandra Ames”,”url”:””,”description”:””,”link”:”https://techcrunch.com/author/alexandra-ames/”,”slug”:”alexandra-ames”,”avatar_urls”:”24″:”https://secure.gravatar.com/avatar/e18def9ac0435573e259c917d8cf7246?s=24&d=identicon&r=g”,”48″:”https://secure.gravatar.com/avatar/e18def9ac0435573e259c917d8cf7246?s=48&d=identicon&r=g”,”96″:”https://secure.gravatar.com/avatar/e18def9ac0435573e259c917d8cf7246?s=96&d=identicon&r=g”,”links”:”twitter”:””,”facebook”:””,”linkedin”:””,”homepage”:””,”crunchbase”:”https://www.crunchbase.com/person/alexandra-ames”,”position”:”Sr. Marketing Manager”,”cbDescription”:””,”cbAvatar”:”https://techcrunch.com/wp-content/uploads/2021/01/eexgqcxbjbudqhobsoli.jpg.jpg”,”twitter”:””,”_links”:”self”:[“href”:”https://techcrunch.com/wp-json/tc/v1/users/70113879″],”collection”:[“href”:”https://techcrunch.com/wp-json/tc/v1/users”]],”wp:featuredmedia”:[“id”:2097338,”date”:”2021-01-15T14:53:45″,”slug”:”illustration-of-three-clenched-fists-6″,”type”:”attachment”,”link”:”https://techcrunch.com/2020/12/12/announcing-techcrunch-sessions-justice-2021/illustration-of-three-clenched-fists-6/”,”title”:”rendered”:”TC Sessions: Justice 2021″,”author”:24893112,”license”:”person”:”TechCrunch”,”authors”:[24893112],”caption”:”rendered”:””,”alt_text”:”TC Sessions: Justice 2021 (background image of raised fists)”,”media_type”:”image”,”mime_type”:”image/jpeg”,”media_details”:”width”:1890,”height”:1063,”file”:”2020/12/tc-sessions-justice-2021-announcement.jpg”,”sizes”:”thumbnail”:”file”:”tc-sessions-justice-2021-announcement.jpg?resize=150,84″,”width”:150,”height”:84,”mime_type”:”image/jpeg”,”source_url”:”https://techcrunch.com/wp-content/uploads/2020/12/tc-sessions-justice-2021-announcement.jpg?w=150″,”medium”:”file”:”tc-sessions-justice-2021-announcement.jpg?resize=300,169″,”width”:300,”height”:169,”mime_type”:”image/jpeg”,”source_url”:”https://techcrunch.com/wp-content/uploads/2020/12/tc-sessions-justice-2021-announcement.jpg?w=300″,”medium_large”:”file”:”tc-sessions-justice-2021-announcement.jpg?resize=768,432″,”width”:768,”height”:432,”mime_type”:”image/jpeg”,”source_url”:”https://techcrunch.com/wp-content/uploads/2020/12/tc-sessions-justice-2021-announcement.jpg?w=1024″,”large”:”file”:”tc-sessions-justice-2021-announcement.jpg?resize=680,382″,”width”:680,”height”:382,”mime_type”:”image/jpeg”,”source_url”:”https://techcrunch.com/wp-content/uploads/2020/12/tc-sessions-justice-2021-announcement.jpg?w=680″,”1536×1536″:”file”:”tc-sessions-justice-2021-announcement.jpg?resize=1536,864″,”width”:1536,”height”:864,”mime_type”:”image/jpeg”,”source_url”:”https://techcrunch.com/wp-content/uploads/2020/12/tc-sessions-justice-2021-announcement.jpg?w=1536″,”guest-author-32″:”file”:”tc-sessions-justice-2021-announcement.jpg?resize=32,32″,”width”:32,”height”:32,”mime_type”:”image/jpeg”,”source_url”:”https://techcrunch.com/wp-content/uploads/2020/12/tc-sessions-justice-2021-announcement.jpg?w=32&h=32&crop=1″,”guest-author-50″:”file”:”tc-sessions-justice-2021-announcement.jpg?resize=50,50″,”width”:50,”height”:50,”mime_type”:”image/jpeg”,”source_url”:”https://techcrunch.com/wp-content/uploads/2020/12/tc-sessions-justice-2021-announcement.jpg?w=50&h=50&crop=1″,”guest-author-64″:”file”:”tc-sessions-justice-2021-announcement.jpg?resize=64,64″,”width”:64,”height”:64,”mime_type”:”image/jpeg”,”source_url”:”https://techcrunch.com/wp-content/uploads/2020/12/tc-sessions-justice-2021-announcement.jpg?w=64&h=64&crop=1″,”guest-author-96″:”file”:”tc-sessions-justice-2021-announcement.jpg?resize=96,96″,”width”:96,”height”:96,”mime_type”:”image/jpeg”,”source_url”:”https://techcrunch.com/wp-content/uploads/2020/12/tc-sessions-justice-2021-announcement.jpg?w=96&h=96&crop=1″,”guest-author-128″:”file”:”tc-sessions-justice-2021-announcement.jpg?resize=128,128″,”width”:128,”height”:128,”mime_type”:”image/jpeg”,”source_url”:”https://techcrunch.com/wp-content/uploads/2020/12/tc-sessions-justice-2021-announcement.jpg?w=128&h=128&crop=1″,”concierge-thumb”:”file”:”tc-sessions-justice-2021-announcement.jpg?resize=50,28″,”width”:50,”height”:28,”mime_type”:”image/jpeg”,”source_url”:”https://techcrunch.com/wp-content/uploads/2020/12/tc-sessions-justice-2021-announcement.jpg?w=50″,”full”:”file”:”tc-sessions-justice-2021-announcement.jpg”,”width”:1024,”height”:576,”mime_type”:”image/jpeg”,”source_url”:”https://techcrunch.com/wp-content/uploads/2020/12/tc-sessions-justice-2021-announcement.jpg”,”image_meta”:”aperture”:”0″,”credit”:”Getty Images/Imagezoo”,”camera”:””,”caption”:””,”created_timestamp”:”1205305200″,”copyright”:”This content is subject to copyright.”,”focal_length”:”0″,”iso”:”0″,”shutter_speed”:”0″,”title”:”Illustration of three clenched fists”,”orientation”:”0″,”keywords”:[“3 people”,”authority”,”body part”,”brown background”,”clenched”,”coalition”,”color image”,”control”,”domination”,”drawing”,”fists”,”force”,”forcefulness”,”hands”,”illustration”,”painted image”,”painting”,”power”,”strength”,”strong”,”three people”,”together”,”togetherness”,”unification”,”union”,”united”,”united front”,”unity”,”vertical”],”filesize”:140654,”source_url”:”https://techcrunch.com/wp-content/uploads/2020/12/tc-sessions-justice-2021-announcement.jpg”,”_links”:”self”:[“href”:”https://techcrunch.com/wp-json/wp/v2/media/2097338″],”collection”:[“href”:”https://techcrunch.com/wp-json/wp/v2/media”],”about”:[“href”:”https://techcrunch.com/wp-json/wp/v2/types/attachment”],”replies”:[“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/comments?post=2097338″],”author”:[“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/24893112″]],”wp:term”:[[“id”:20429,”link”:”https://techcrunch.com/startups/”,”name”:”Startups”,”slug”:”startups”,”taxonomy”:”category”,”parent”:0,”rapidData”:”pt”:””,”pct”:””,”submenu_categories”:[],”_links”:”self”:[“href”:”https://techcrunch.com/wp-json/wp/v2/categories/20429″],”collection”:[“href”:”https://techcrunch.com/wp-json/wp/v2/categories”],”about”:[“href”:”https://techcrunch.com/wp-json/wp/v2/taxonomies/category”],”wp:post_type”:[“href”:”https://techcrunch.com/wp-json/wp/v2/posts?categories=20429″,”href”:”https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?categories=20429″,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_video?categories=20429″],”curies”:[“name”:”wp”,”href”:”https://api.w.org/rel”,”templated”:true]],[“id”:576853269,”link”:”https://techcrunch.com/tag/tc-sessions-justice-2021/”,”name”:”TC Sessions: Justice 2021″,”slug”:”tc-sessions-justice-2021″,”taxonomy”:”post_tag”,”_links”:”self”:[“href”:”https://techcrunch.com/wp-json/wp/v2/tags/576853269″],”collection”:[“href”:”https://techcrunch.com/wp-json/wp/v2/tags”],”about”:[“href”:”https://techcrunch.com/wp-json/wp/v2/taxonomies/post_tag”],”wp:post_type”:[“href”:”https://techcrunch.com/wp-json/wp/v2/posts?tags=576853269″,”href”:”https://techcrunch.com/wp-json/wp/v2/battlefield-companies?tags=576853269″,”href”:”https://techcrunch.com/wp-json/wp/v2/tc-media-gallery?tags=576853269″,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_video?tags=576853269″],”curies”:[“name”:”wp”,”href”:”https://api.w.org/rel”,”templated”:true]],[],[],[],[“id”:576821871,”link”:”https://techcrunch.com/event-type/sessions/tc-sessions-justice-2021/”,”name”:”TC Sessions: Justice 2021″,”slug”:”tc-sessions-justice-2021″,”taxonomy”:”tc_event”,”rapidData”:”pt”:””,”pct”:””,”_links”:”self”:[“href”:”https://techcrunch.com/wp-json/wp/v2/tc_event/576821871″],”collection”:[“href”:”https://techcrunch.com/wp-json/wp/v2/tc_event”],”about”:[“href”:”https://techcrunch.com/wp-json/wp/v2/taxonomies/tc_event”],”up”:[“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_event/449559507″],”wp:post_type”:[“href”:”https://techcrunch.com/wp-json/wp/v2/posts?tc_event=576821871″,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_events?tc_event=576821871″,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_video?tc_event=576821871″],”curies”:[“name”:”wp”,”href”:”https://api.w.org/rel”,”templated”:true]]]}},{“id”:2119701,”date”:”2021-03-03T10:34:17″,”date_gmt”:”2021-03-03T18:34:17″,”guid”:”rendered”:”https://techcrunch.com/?p=2119701″,”modified”:”2021-03-03T12:15:14″,”modified_gmt”:”2021-03-03T20:15:14″,”slug”:”11-words-and-phrases-to-cut-from-your-vc-pitch-deck”,”status”:”publish”,”type”:”post”,”link”:”https://techcrunch.com/2021/03/03/11-words-and-phrases-to-cut-from-your-vc-pitch-deck/”,”title”:”rendered”:”11 words and phrases to cut from your VC pitch deck”,”content”:{“rendered”:”



Source link

About admin

Check Also

Twitter ‘acqui-hires’ the team from subscription news app, Brief

Twitter’s recent acquisition spree continues today as the company announces it has acqui-hired the team ...