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Facebook launches collaborative Stories for Groups and Events

Facebook is combining its Snapchat Stories clone with features Snapchat can’t match in a bid to boost usage. Starting today, users of Facebook Groups and Events will be able to contribute to a Facebook Story visible to the rest of the members and moderated by the admins. This could be fun for parties, weddings, meetups and more. In essence, these collaborative Stories will work like a private hashtag so multiple people can add content but only those involved can see it.

Facebook product manager Connor Hayes tells me the features “Give multiple people the opportunity to tell a Story from multiple different angles.” People will see Stories on their Event and Group pages, as well as atop their News Feed. They’ll be able to post while inside Events and Groups, or get the option to share there on the Facebook Stories share sheet.

Snapchat has its own private groups feature, but this is more akin to a group chat thread you can send Stories to. Facebook is enabling Groups around hobbies, professions, ideologies and locations to create niche Stories content that might not appeal to friends but is appealing to fellow members with a particular interest.

You can see how collaborative Event Stories work in the video below: