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Affirm boosts its IPO price target, more than doubling its latest private valuation


Image Credits: Alulan

The truth is that the cancer journey is never really over. There is always something new to be prepared for and understand.n

“I am continuously surprised how the after effects persist and are new,” explained Shuster-Bier. “I’m currently struggling with medically induced menopause, at the tender age of 32. I just recently got diagnosed with radiation fibrosis in my chest and back, which is the stiffening of my muscles from my radiation, and I am seeing a cardiologist because one of the chemo drugs that I needed was cardiotoxic.”n

To address this, the company is also building out a library of content to help patients and caregivers navigate the difficult process. This type of information is usually only found through conversations with other cancer patients during treatment, and Alula is looking to centralize and organize that content for its users.n

Right now, the business model is focused on affiliate fees that come from the marketplace, but Shuster-Bier explained that Alula is looking to start buying products wholesale that it can retail.n

Today, Shuster-Bier is not only celebrating the launch of Alula, but of her three-year cancerversary and nearly two years of being in remission.n”,”protected”:false},”excerpt”:”rendered”:”

According to the National Cancer Institute, some 1.8 million people are diagnosed with cancer each year in the U.S. alone. Factor in the friends, family and loved ones of those patients, and the number of people affected by this disease can boggle the mind. Liya Shuster-Bier understands this struggle all too well. After her mother […]n”,”protected”:false,”author”:24273062,”featured_media”:2094445,”comment_status”:”open”,”ping_status”:”closed”,”sticky”:false,”template”:””,”format”:”standard”,”meta”:”outcome”:””,”status”:””,”crunchbase_tag”:0,”amp_status”:””,”relegenceEntities”:[],”relegenceSubjects”:[],”carmot_uuid”:”d647a886-b84c-3d17-9e16-6a12772479e7″,”categories”:[17396],”tags”:[],”crunchbase_tag”:[],”tc_stories_tax”:[],”tc_ec_category”:[],”tc_event”:[],”jetpack_featured_media_url”:”https://techcrunch.com/wp-content/uploads/2021/01/Liya-6.jpg”,”shortlink”:”https://tcrn.ch/3i085T4″,”rapidData”:”pt”:””,”pct”:””,”premiumContent”:false,”premiumCutoffPercent”:1,”featured”:false,”subtitle”:””,”seoTitle”:””,”seoDescription”:””,”tc_cb_mapping”:[],”associatedEvent”:null,”event”:null,”authors”:[24273062],”hideFeaturedImage”:false,”_links”:”self”:[“href”:”https://techcrunch.com/wp-json/wp/v2/posts/2094423″],”collection”:[“href”:”https://techcrunch.com/wp-json/wp/v2/posts”],”about”:[“href”:”https://techcrunch.com/wp-json/wp/v2/types/post”],”replies”:[“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/comments?post=2094423″],”version-history”:[“count”:7,”href”:”https://techcrunch.com/wp-json/wp/v2/posts/2094423/revisions”],”predecessor-version”:[“id”:2094502,”href”:”https://techcrunch.com/wp-json/wp/v2/posts/2094423/revisions/2094502″],”authors”:[“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/24273062″],”https://techcrunch.com/edit”:[“href”:”https://techcrunch.com/wp-admin/post.php?post=2094423&action=edit”],”author”:[“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/24273062″],”wp:featuredmedia”:[“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/media/2094445″],”wp:attachment”:[“href”:”https://techcrunch.com/wp-json/wp/v2/media?parent=2094423″],”wp:term”:[“taxonomy”:”category”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/categories?post=2094423″,”taxonomy”:”post_tag”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tags?post=2094423″,”taxonomy”:”_tc_cb_tag_taxonomy”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/crunchbase_tag?post=2094423″,”taxonomy”:”tc_stories_tax”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_stories_tax?post=2094423″,”taxonomy”:”tc_ec_category”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_ec_category?post=2094423″,”taxonomy”:”tc_event”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_event?post=2094423″],”curies”:[“name”:”wp”,”href”:”https://api.w.org/rel”,”templated”:true],”_embedded”:{“authors”:[“id”:24273062,”name”:”Jordan Crook”,”url”:””,”description”:””,”link”:”https://techcrunch.com/author/jordan-crook/”,”slug”:”jordan-crook”,”avatar_urls”:”24″:”https://secure.gravatar.com/avatar/3311dfd2a72b8ea26707777a79acda77?s=24&d=identicon&r=g”,”48″:”https://secure.gravatar.com/avatar/3311dfd2a72b8ea26707777a79acda77?s=48&d=identicon&r=g”,”96″:”https://secure.gravatar.com/avatar/3311dfd2a72b8ea26707777a79acda77?s=96&d=identicon&r=g”,”links”:”homepage”:”http://techcrunch.com”,”twitter”:”https://twitter.com/jordanrcrook”,”crunchbase”:”https://www.crunchbase.com/person/jordan-crook”,”position”:”Managing Editor”,”cbDescription”:”

Jordan Crook is a Managing Editor based out of Brooklyn, NY. She writes about internet culture, social networks, and consumer-facing technology. Jordan leads programming on TechCrunch’s flagship event, the world-renowned Disrupt conference. You may recognize her from her appearances hosting that event and moderating panels and fireside chats.nn

She has written for publications such as Mobile Marketer and MobileBurn.nn

She is now a Managing Editor at TechCrunch.nn

You can email her at jordan@techcrunch.com.”,”cbAvatar”:”https://crunchbase-production-res.cloudinary.com/image/upload/v1422640116/mynkwzunjxxe344gszq1.jpg”,”twitter”:”jordanrcrook”,”_links”:”self”:[“href”:”https://techcrunch.com/wp-json/tc/v1/users/24273062″],”collection”:[“href”:”https://techcrunch.com/wp-json/tc/v1/users”]],”author”:[“id”:24273062,”name”:”Jordan Crook”,”url”:””,”description”:””,”link”:”https://techcrunch.com/author/jordan-crook/”,”slug”:”jordan-crook”,”avatar_urls”:”24″:”https://secure.gravatar.com/avatar/3311dfd2a72b8ea26707777a79acda77?s=24&d=identicon&r=g”,”48″:”https://secure.gravatar.com/avatar/3311dfd2a72b8ea26707777a79acda77?s=48&d=identicon&r=g”,”96″:”https://secure.gravatar.com/avatar/3311dfd2a72b8ea26707777a79acda77?s=96&d=identicon&r=g”,”links”:”homepage”:”http://techcrunch.com”,”twitter”:”https://twitter.com/jordanrcrook”,”crunchbase”:”https://www.crunchbase.com/person/jordan-crook”,”position”:”Managing Editor”,”cbDescription”:”

Jordan Crook is a Managing Editor based out of Brooklyn, NY. She writes about internet culture, social networks, and consumer-facing technology. Jordan leads programming on TechCrunch’s flagship event, the world-renowned Disrupt conference. You may recognize her from her appearances hosting that event and moderating panels and fireside chats.nn

She has written for publications such as Mobile Marketer and MobileBurn.nn

She is now a Managing Editor at TechCrunch.nn

You can email her at jordan@techcrunch.com.”,”cbAvatar”:”https://crunchbase-production-res.cloudinary.com/image/upload/v1422640116/mynkwzunjxxe344gszq1.jpg”,”twitter”:”jordanrcrook”,”_links”:”self”:[“href”:”https://techcrunch.com/wp-json/tc/v1/users/24273062″],”collection”:[“href”:”https://techcrunch.com/wp-json/tc/v1/users”]],”wp:featuredmedia”:[“id”:2094445,”date”:”2021-01-11T06:39:58″,”slug”:”liya-6″,”type”:”attachment”,”link”:”https://techcrunch.com/2021/01/11/alula-a-platform-for-cancer-caregivers-patients-and-survivors-raises-2-2-million/liya-6/”,”title”:”rendered”:”Liya 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This morning Affirm, the buy-now-pay-later financing startup, raised its IPO price range to $41 to $44 per share, up from a previous range of $33 to $38 per share.n

The sharp repricing is steep in percentage terms, with the bottom end of Affirm’s range rising a little more than 24% and the top end gaining a smaller 16%.n

For Affirm, the news means a larger IPO fundraising haul and a confirmation from public investors that its model, its economics, its business performance and its relationship with Peloton are incredibly valuable.n


n

The Exchange explores startups, markets and money. Read it every morning on Extra Crunch, or get The Exchange newsletter every Saturday.n


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""As TechCrunch wrote when Affirm first affixed a price range to its IPO, the fintech unicorn will be worth a multiple of its final private price. The company was valued at around $2.9 billion in a 2019 round and raised more capital at a higher $19.93 per-share price in September of 2020; the company’s IPO price range is now more than double what the company was worth less than half a year ago.n

Let’s calculate Affirm’s new simple and diluted new valuation ranges, and contrast those with its recent revenues to get a handle regarding how close to software numbers the startup can get its revenue multiple.n

Inside the mathn

Very little has changed in Affirm’s S-1 filings when it comes to share counts. Today’s new S-1/A filing does include a note concerning around 18,824 shares, but past that it appears that most things are holding steady.



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